We decided to get close to reality so searching photos and reference pictures that really exist in real life. Therefore I took some photos from their website, sponsor training kit of local rugby team and christmas market shop, deciding to include the mascot in the photo using photoshop in order to improve reliability .
I absolutely love the product because it fits so well in the photos which really could come to life! The lighting of the mascot is edited to fit the surround by adding colour filters and altering the level of light. The mascot stands out so well in public and the logo is eye catching as well.
Body size mascot could defiantly attract different target groups, from kids to adults, even though kids and teenagers can not drink, they could interact with the mascot and have fun with it. Parents might remember the brand though the interaction that enable a chance of purchasing. After all we want a friendly and approachable character that bring joy to everyone.
I was not sure about blocking any people in the sponsored rugby team so I made two experiment and Greta chose not to block the team member and that's what we go for at the end.
I am going to make a character design sheet for the mascot so as to show professional presentation skills and make the design more understandable. Also it is need to be made into a pdf file with all the supporting writing and picture which I am going to do tomorrow. In term of the limited time, I think we are doing pretty good in scheduling and managing workload.
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