Fanta underwater TV advert created by Nomint Motion Design
It is an advert for the soft drink brand Fanta and this advert is helping to sell this product to the public by selecting the key features of Fanta, which is orange, fun and fizzy. The target audiences are mainly teenagers so that they have included some adventurous and playful element into the advert and have successfully attracted the right group of people by its colours and content. I see this has the potential also being a billboard advertisement due to the vivid colour and interesting characters.
I was looking at storyboards from advertisement and this orange storyboard caught my eyes straight away. However, it is very difficult to read and I can hardly link the frames together, they do not make much sense to me maybe due to the big jump between frames. Besides, it does not contain any notes or description to explain the context of the storyboard which makes it even harder to understand. Despite the difficulties I encountered when understanding the storyboard, the composition of each frame is nicely designed and the characters are all containing the features of an orange which enable the topic really stands out.
No comments:
Post a Comment