The Bear and The Hare

The Bear and The Hare

This is a Christmas advertisement of John Lewis in 2013 and it is a combination of 2D and 3D animation. It is interesting to see how artists apply their skills in the industry and to solve problem which is the timing in this case. As an advertisement, its time and content is usually restricted but I think this advert has solved the problem perfectly by showing mainly key scenes in order to get to the point straight away. I appreciate the quality of the illustration and the variety of the animals that almost like watching a classical Disney film which creates a nostalgic atmosphere to the audience. For my apply animation, the time is also restricted so it has to be sharp and clear therefore I will take this animation into account when planning the animation.