This short stylish animation is produced by the London-based studio Golden Wolf, featuring Omar Salazar the professional skater of skate shop Doomsayers. This animation is unique and providing an inspiring perspective of the experience of skateboarding. The Black and white colour makes this animation really stylish and giving me a vision 'It is for the cool ones'. The story is attractive that the studio is involving various random events which are expressing powerfully with brilliant linkages.
I think Golden Wolf has used an effective way to promote the skate shop as it can show dynamic movement of skating and has included some far-fetched creativities which video cannot be able to do normally. The target audiences are obviously skaters and teenagers who are aware of this brand and this sport therefore Golden Wolf has focused on showing the creative, energetic and youthful features of teenagers within the animation. It is not a commercial yet but I think it has a great potential to be one. In today's world, putting an advert via social media might actually do a better job than a TV advert due to the improvement of technology and life habit therefore I think Golden Wolf has chosen a good communication pathway that spreads the message to the public effectively.
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