Transfer music video by livetune

Livetune「Transfer」Music Video features 中島 愛

This song and music video are created by a creative studio called Livetune which is famous in the Japan anime industry. In the music video, the studio has tried a variety of way to tell a story by using different materials, content and even sound effect to differ each little story from the others. The action of the character matches the music and the background also she changes her role of the story every time when another context has been applied which I think it is very interesting to watch.

It does not have a specific target audience and everyone should enjoy this communicating method. I think the music video has definitely helped me to understand the song and the crazy thought behind. What I appreciate the most is the creativity and innovation within this music video, it is cyber and still having the traditional Japanese anime features in the main character. Combining new and old elements together is probably one of the reason why Japanese animation could be so successful in the animation industry.