Responsive: Present board

For the submission, we have to make a PDF file with a lot of supporting writing and big picture to demonstrate our idea as said on the YCN website so I made a design board and layout the document in word then convert it into PDF.

I think the design board is better to be clean with the mascot in different direction with some original sketches. I did not put any writing in the board because I think the pictures are enough to tell the process and story. The background is not white or black as it needs to stand out from the paper so I choose a minty colour which is quite neutral and peaceful to look at.

The reason why we choose this brief:

The Orchard Pig brief provided us with a great degree of flexibility in media. Also the simple but powerful core value of the brand “Stayed rooted”. We love to think creatively and innovatively, look for new ideas. We believe we have managed to achieve that for this brief and found our selves really enjoying the process of production. Our view of the brand has not really changed through out the project, which we consider to be a good thing, because that means the brand is very distinctive and so we managed to keep it consistent. We stuck with the values and the principles of the brief, but with our own interpretation of them and hopefully it comes out through our work. We are very satisfied with the final result and hope you enjoy it as much as we enjoyed making it.

Description of work:

We are providing two sets of work for this brief: a series of posters and a mascot proposal. The ideas behind the posters were to introduce the cider making process as well as the history of Orchard Pig that truly rooted in Somerset’s in 1850’s so as to amplify the craftiness of the cider through the sepia toned illustrations. We decided to create a series of humorous posters that reference the real cider making process and tools at the past along with pig founders and workers that could represent the brand in an interesting way. Through our research process we have noticed that Orchard Pig sponsors the Bath Spa rugby team, so we took this opportunity and built the idea of a mascot from it, proposing that the mascot would be suitable not only for festivals, beer stands and public PR events but for the sponsored team as well. We have created the mascot in 3D using Maya to provide a more realistic representation of the idea. With appropriate texturing and editing in Photoshop we have managed to also provide a context to the character.

Me and Greta both have a chance to write about our thoughts on the project and these are the final words we both agree and hoping to tell Orchard Pig.

Proof of submission!