Responsive:Orchard Pig brief Research & Initial Ideas

Me and Greta are working together for responsive brief. I feel more comfortable working with someone I know and familiar with each others' style. Although responsive encourages collaboration between different courses, have a taste of the industry in reality, I missed the group meeting and to be honest it doesn't bother me to work with animator only. Anyway, we like this brief because it is very flexible in terms of end-product and media. The target audience is around our age so we are very suitable for this brief in order to produce a campaign to interest teenagers.

Information of the brief

The Creative Challenge

Your challenge is to tell, inspire and engage consumers and customers with our brand and what it stands for – Bold, Mischievous, Inclusive, Rooted in Somerset. We want this to be an integrated campaign, so we are keen to see how your ‘Pig Idea’ comes to life in more than one channel or medium.

Target Audience
Everybody and anybody that espouses the same values as Orchard Pig – Generation Z, no demographics apply.

Our Principles

• “Stay rooted” is what we say to the world.

• We appreciate simplicity…and cider.

• We like to poke fun at the world and ourselves…and each other.

• We are ALL about the cider…
(information from YCN website)

We started off with looking at other similar commercials and since the brief is too flexible, it is best to narrow down what we want to make. We thought to make a pop-up commercials on facebook or youtube/ 2D games/ posters/ bus stop adverts which people can interact with. We though the bus stop adverts ideas are good but considering the lack of diversity of end-products, it is changed into a more practical and experimental ideas where we can create creative gifs and posters for Orchard Pig and take some new challenge at the same time.

Greta suggests that we can do something that are pop, and very trendy in these days which is retro-style stuff. Therefore we thought it would be great to re-introduce the traditional cider-making process to the new generation with the trendy retro style and interesting pig characters that represents Orchard Pig. It is best to be a series so like from collecting apples to pulping apples and bottling, make gifs alongside these posters to make them looking visually appareling.

I think this ideas would be very interesting to produce. Instead of animating a long advert, making short gifs and poster practice basic illustrating skills are what me and Greta love to do. We think this could also be a break from the applied and Cop project where we need to animate continuously. It might not be very challenging compare with other groups but it is best to do what we feel happy with?or am I staying in my comfort zone for too long?

These are the styles that our illustration would look like. With the logo of Orchard pig and old-fashion pig characters who are making ciders!We should try to incorporate some fun elements in the posters so it is not just looking like a dull old photo.